Author name: Risha Raina

Social Media Blueprint for Franchises: From Visibility to Virality Franchise Social Media Strategy — it’s a core engine of brand visibility, lead generation, and customer loyalty. Yet many franchises either underutilize these platforms or fail to scale their strategy across multiple locations effectively. Whether you’re a food chain, an education brand, a fitness studio, or […]

Building Franchise Websites That Convert Visitors into Leads In today’s digital-first world, your franchise website is not just a digital brochure — it’s a Franchise websites convert leads. Whether you’re an emerging franchisor or an established network expanding into new territories, your website plays a critical role in converting traffic into qualified leads. At Franchise

The Power of Video Marketing for Franchise Growth In the digital-first world, Video Marketing for Franchises is no longer optional—it’s essential. From Instagram reels to YouTube explainers, video content is one of the most impactful ways to build trust, educate your audience, and generate conversions. Franchises, by nature, rely heavily on brand consistency, localized marketing,

How Local SEO Drives Footfall for Brick-and-Mortar Franchises In the digital-first era, consumers no longer find businesses through billboards or word-of-mouth alone. Instead, they search “near me” on Google. For brick-and-mortar franchises, Local SEO Drives Footfall isn’t just a technical marketing term — it’s the engine that drives in-store visits and foot traffic. At Franchise

Digital Marketing Strategies That Work for Franchises In the ever-evolving digital age, franchises that fail to leverage online marketing are missing out on a massive opportunity. Whether it’s brand awareness, lead generation, or customer engagement, digital marketing has become a non-negotiable pillar of success for scalable franchise models. At Franchise Times, we understand the nuances

How Standard Operating Procedures (SOPs) Drive Franchise Scalability In the world of Franchise SOP Scalability Framework, scalability is not just about opening more outlets. It’s about replicating success—consistently, efficiently, and profitably. The secret ingredient behind every successful multi-location franchise? Standard Operating Procedures (SOPs). At Franchise Times, SOPs are the backbone of every franchise model we

Case Study: Transforming a Local Business into a National Franchise with Franchise Times In India’s rapidly evolving in Local Business Franchise Growth, going from a single-location success to a nationwide franchise is not just a dream—it’s a scalable reality. This case study showcases how Franchise Times transformed a small, local business into a thriving national

5 Mistakes Businesses Make When Trying to Franchise (and How We Fix Them) At Franchise Times, we’ve seen hundreds of businesses attempt to franchise—some with tremendous success, and others who faltered due to avoidable mistakes. In this blog, we break down the Avoid franchise mistakes effectively and explain how our expert team helps brands fix

The Role of Market Research in Successful Franchise Expansion Franchise Expansion Market Research is a bold and strategic move. It’s the difference between being a local success and becoming a recognized national or even global brand. However, not all expansions succeed—many stumble due to one critical oversight: the lack of in-depth market research. At Franchise

Franchise Development 101: How We Build Profitable Models at Franchise Times Franchising is more than a Profitable Franchise Development Strategy—it’s a system of expansion, a network of trust, and a roadmap to sustainable growth. But not all franchises succeed. What separates a thriving franchise from one that fizzles out? The answer lies in solid franchise