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The 22 Immutable Laws of Marketing The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a must-read for anyone interested in marketing and branding. The book lays out 22 timeless principles that guide successful marketing strategies. Here’s a breakdown of the book’s key insights, presented in a human and relatable way. Introduction: […]

How Pulse Candy Achieved 3x More Revenue Than Oreo in a Short Span of Time Pulse Candy marketing strategy, launched by the DS Group in 2015, quickly became a phenomenon in India, surprising the market with its massive success. The tangy, spicy flavor of raw mango, combined with a masala center, captured the taste buds

Did You Know That Red Bull is Not a Beverage Company But a Marketing Machine That Made Millions in the Name of Beverage? Building a Global Brand Beyond the Beverage When you think of Red Bull, you probably picture a fizzy, energy-boosting drink that “gives you wings.” However, Red Bull represents far more than just

What is Guerrilla Marketing? How it Can Benefit Small Businesses Guerrilla Marketing Benefits for Small Businesses is an innovative, unconventional approach to marketing that relies on creativity, surprise, and a low budget to achieve maximum impact. Unlike traditional marketing strategies, guerrilla marketing focuses on grabbing the audience’s attention through unexpected and often experiential methods. This can

Why McDonald’s is Not Just a Fast Food Chain but a Real Estate Giant When you think of McDonald’s, the first thing that likely comes to mind is its iconic golden arches and the fast-food meals that have become synonymous with quick service dining worldwide. However, beneath the surface, McDonald’s operates as much more than

What Is Nash Equilibrium and Why It Is Important? Understanding Nash Equilibrium: A Key Concept for Business Strategy In the world of business strategy, understanding how competitors and consumers will react to your decisions is crucial. One concept that can provide insight into these dynamics is the Nash Equilibrium in Business Strategy, named after mathematician

How Lexus Become Second Largest Market Leader in US Lexus, a luxury vehicle division of Toyota, has a fascinating story behind its rise to becoming, Lexus second largest US luxury car market leader shareholder in the U.S. luxury car market. This journey is a blend of strategic branding, exceptional quality, and understanding customer needs—elements that

Do you want to know the one secret technique apple use to make millions? And do you want to make more money using this technique To know about this like share and subscribe to the channel Imagine you are in a theatre watching a movie and you want to buy popcorn.. You see two offer

What is an ITR and Why is it Necessary? An Income Tax Return ITR Filing Guide India is a formal document submitted to the Income Tax Department of India, detailing an individual’s income and assets. This information is essential for calculating one’s income and tax obligations. In India, filing an ITR is mandatory under the following