Do you want to know the one secret technique apple use to make millions?
And do you want to make more money using this technique
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Imagine you are in a theatre watching a movie and you want to buy popcorn..
You see two offer
1 small popcorn for 100 Rupees
2 large for 300 Rupees
Which one you will choose?
Now if you choose the small one then you are like most of the people. And its true 80% of the people will always go for the cheaper option in situation like this
But what if I say you that you can increase the sales without investing more
Yes This Secret is called The Decoy Effect
Now we are going to introduce a medium popcorn at an elevated price say 250 Rupees
Now the offer looks like this
- small 100 grams for 100 Rupees
- medium 250 grams for 250 Rupees
- large 500 grams for not 500 but 300 Rupees
Now what one you will choose?? Yes… Now the large one seems very attractive now right
Now look at the pricing of Iphone 15
IPhone 15 = 96k
IPhone 15+ = 112k
IPhone 15 Pro = 155k
IPhone 15 Promax = 168k
See the diff between 15&15+ is 16k and 15pro &15promax is just 13k but the difference between 15+ and 15pro is 43 thousand… Do you think it is a co incidence
NO
The Iphone 15 pro is the decoy here. They intentionally increase the price of pro so people will be pushed to buy promax… because if a person is ready to spend 155k for a phone will not hesitate to spend another 13k so that they will get the best model in the market.
And its not followed by just apple almost all the online software sales will use this don’t believe me, Then just see this for yourself.
So now you can also implement this technique to get more out of your customer And if you ever had any experience like this share it in the comment section… If You want to know more business information like this Like, comment and subscribe our channel
