An Emerging Trend

• Grown from a questionable format to an admissible mode of business expansion in India
• Pioneering companies proved that franchising can work in any market/ country
• Brought a drastic change in over-all working culture in the business
• Technology and internet are helping at both ends:
  • To create the awareness about new products & services, and
  • Enabling high consumer servicing allowing fast proliferation of worthy concepts & products
• Revolutionary year – 2010
  • Booming entrepreneurship: 1800 Home Grown Franchisors & 2,00,000 Franchisees
  • 85% success rate in franchising Vs. 90% failure in self start ups
  • Franchise industry estimation has towered up to over US$ 7 billion
  • Highest retail outlet density in the world to up to approx. 12 million
  • Remains the best entry & expansion strategy
  • SMEs are the key economy drivers
  • Employs over 97,00,000 employees directly or indirectly